Warrington-based charity, Room at the Inn, provides daytime services to the homeless and vulnerable people in the local community and a 22-bed emergency accommodation unit in Museum Street. They faced challenges in reaching potential donors and facilitating an easy donation process. Their goal was to create a virtual gifting website in time for Christmas, offering a range of charity gift cards and highlighting specific needs during this time of year.   

The Solution

Just Digital’s design and tech teams, brought the charity’s initiative to life and dedicated their own time to develop the concept for a pre-Christmas launch. 

Their approach included:  

• Designing and developing a charity donation website that was intuitive, user-friendly, and allowed people to easily make donations.  

• Designing and producing a range of on-brand charity gift cards covering different values and subject matters, from Everyday Essentials to Winter Wellbeing.  

• Streamlining the donation process by focusing on simplifying it, including features such as one-click donations and secure payment options.  

• Ensuring enhanced visibility and accessibility by designing the website to be more accessible to a wider audience.  

• Assisting the Room at the Inn team with training during set up and administration.

• Distributing physical e-cards to donors who requested them.   

Results  

The site was successfully launched on the 1st of December. Room at the Inn saw an increase in donations before Christmas. The new year has seen the site develop into a year-round service that can help raise vital funds for Room at the Inn.    

Client Feedback

 “The virtual gifting site is something we have wanted to develop for some time. It is exactly what we were looking for, keeping in line with the Room at the Inn brand, intuitive and easy to use, while bringing to life the needs of the charity by providing a range of options for donors. The site has helped us reach more donors, raising much-needed funds. 

The Just Digital team were great to work with and created our vision from scratch in our short timescales, so we could ensure we launched before Christmas.”  

Alison Duckworth - Chair, Room at the Inn