Background

The Homefire rebrand began when CPL Industries decided it was time to amalgamate some of their older Homefire branding and start a new chapter under a new company name, which was changing to Homefire Group Limited. As the brand continues to grow share in the solid fuel and wood market, they wanted to ensure there was one consistent brand that could help improve brand saliency amongst consumers and customers. This consolidation of the business under the Homefire brand signifies a clear break from the past and continues their journey to a recognised range that offers cleaner and greener products.

Our Solution

Just Digital’s creative team supported on the rebrand; to ensure customer recognition, key signs of brand colour and imagery were kept whilst applying subtle and modern updates. Concepts were provided for the logo, and once signed off, the process began to apply the new brand to their wide range of packaging and promotional materials.