Bespoke surfboard displays for Premier Travels’ in-branch experience

Premier Travel is an independent travel agency with 31 branches across East Anglia and Southern England, with over 90 year’s experience in the travel industry.

In collaboration with their key partners, Celebrity Cruises, Royal Caribbean, and Virgin Atlantic, Premier Travel ran their “Destination Caribbean” campaign this spring.

The campaign was designed to drive footfall into branch, boost customer engagement, and ultimately encourage increased bookings to Caribbean destinations by creating a fun, immersive and shareable experience.

Just Digital’s large format team produced bespoke surfboard-style free-standing displays, printed to Premier Travel’s design and cut to a bespoke shape for all their branches. Complementing the surfboards, Just Digital also produced a range of bespoke detachable props for added engagement!

This created an engaging in-branch experience, encouraging customers to visit, interact, and take photos using the surfboard display along with a range of fun, detachable props. Customers could then enter these photos into a competition for the chance to win a variety of Caribbean-themed prizes.

We think they look brilliant in store, and Premier Travel had really positive results:

“The surfboards have been really popular in our branches, and we’ve had lots of people entering the competition. Many are coming into the branch to take photos with the surfboard and props.”